Marketing Communications Specialist (Graphic Design & Digital Marketing)

Saint Paul, MN

Full Time

Mid Level

Marketing Communications Specialist

Status: Full time – 40 hours per week
Classification: Exempt

Lyngblomsten, an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services, is hiring for a Marketing Communications Specialist (Focus Areas: Graphic Design & Digital Marketing). The specialist is responsible for producing and distributing a variety of materials through traditional and digital communication channels, with the goal of advancing Lyngblomsten’s communication and marketing objectives. This position is a blend of graphic design and digital marketing.

The posted pay range of this hourly position is $28.85 to $33.66. The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical.

The Marketing Communications team serves as an in-house marketing/design/PR agency for Lyngblomsten. We help achieve the mission of bettering the lives of older adults by providing high quality, highly relevant work, along with advancing Lyngblomsten’s reputation through strategic public relations, transparent constituent communications, and solid brand management.

Please submit a cover letter, resume, and at least three graphic design work samples.

Want to know more? Check out the Key Responsibilities below.

Key Responsibilities:

Job focus areas for this Marketing Communications Specialist are graphic design and digital marketing. Key responsibilities include the following:

Design and produce print and publicity materials (e.g., magazine, brochures, invitations, programs, annual reports, ads, signage), including developing appropriate layouts, placing text and photos, and preparing correct file formats and sizes
Prepare project files for turnover to printer and other vendors; interface with vendors, especially printing, signage, mailhouse services, and promotional/imprinted items
Create components (e.g., text, graphics, slides) for electronic distribution, including on websites, email campaigns, social media channels, and slideshows
Assist clients (i.e., internal departments) with modifying and updating their communication materials (e.g., flyers, newsletters)
Help develop, execute, manage, and monitor digital marketing initiatives, specifically email campaigns, social media, and digital ads
Help coordinate the ongoing functionality of Lyngblomsten’s websites, including creating, testing, and deploying new content (e.g., copy, web pages/sections, submission forms), developing a schedule for reviewing and updating content, and interfacing with website vendors for troubleshooting and technical requests
Take photos and prepare them for print and digital use
Monitor analytics for digital initiatives (e.g., website traffic, email campaigns); provide reporting and recommendations as requested
Help the team produce videos for promotional, informative, or educational purposes
Participate effectively in a team setting and communicate regularly with project stakeholders, helping to ensure deliverables meet the project vision, specifications, and timeline
Work occasional evenings and weekends, as needed

Desired Skills & Experience:

Bachelor’s degree in communications, graphic design, visual communications, marketing, digital media, or related field
2 or more years of successful, related professional experience
Strong skills with Adobe Creative Suite programs (InDesign, Photoshop, Illustrator, and Acrobat Pro)
Comfortable doing design on a PC platform (Windows Suite and Adobe Creative Suite
Experience preparing print files for production
Experience interfacing with vendors for print, signage, mailhouse services, and promotional/imprinted items
Experience with tools used for website content management, social media management, and CRM
Experience with basic HTML and CMS (ideally WordPress)
Knowledge of SEO/SEM best practices and trends and experience optimizing web content accordingly
Experience designing, testing, and sending emails as part of marketing campaigns
Strong writing, spelling, and proofreading skills
High degree of accuracy and attention to details
Experience with digital analytics and online advertising a plus
Experience taking photos for publications using a DSLR camera a plus
Experience capturing and editing video footage for marketing projects a plus

Lyngblomsten is an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services since 1906. Join our team, touch lives, and make a difference!

Lyngblomsten does not discriminate in employment on any basis protected by law. Please tell us if you require any special arrangements during the interview process. Upon conditional job offer of employment, all applicants will be subject to a State of MN background study.

We offer competitive pay and outstanding benefits, paid training, and scholarship opportunities.

Our benefits package shows how invested we are in our employees. At 30 hours a week, you are eligible for:

Low employee cost Medical and Dental
HSA account, plus an employer contribution
Free Employee Life Ins. and LTD insurance
200% match of your 2% contribution to a 403B after 1 year
Flex/PTO starting at 4.62 hours earned per 80 hours. (Up to 3 weeks the first year)
Short-Term Disability Earn 56 hours per year

Lyngblomsten is an equal employment opportunity organization and affirmative action employer. Minority, Disability, Veteran, LGBTQ+.

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Thank you for considering Lyngblomsten for employment. We offer an innovative, person-centered model of care, competitive wages and benefits, and a compassionate, team-oriented environment. EEO/AANow more than ever, we are seeking outstanding individuals with a passion for caring for older adults.

Marketing Communications Specialist (Graphic Design & Digital Marketing)

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